He expanded his premium offers, giving away items ranging from lamps and razors to cookbooks and fishing tackle. He was also responsible for the planting of numerous trees, shrubs, and flowers. He planned to sell soap in Chicago for his father's company and offer baking powder as a premium. The Wrigley family traced its roots back to Saddleworth, a manufacturing town north of Yorkshire in England. In 1930, Wrigley bought the Arizona Biltmore, a winter resort outside Phoenix, inspired by the work of Frank Lloyd Wright. He continued in the business for more than a decade before leaving again. The garden stretches for over 37 acres and is a tribute to the Wrigley's concern for conservation. When Wrigley died on January 26, 1932, The New York Times reported it was "of acute indigestion, complicated by apoplexy and heart disease." A Wrigley Memorial was built in 1933 and 1934 as a tribute to Wrigley's love for the island. It was officially renamed Wrigley Field in 1926, in honor of its owner. William Wrigley, Jr., (born Sept. 30, 1861, Philadelphia, Pa., U.S.—died Jan. 26, 1932, Phoenix, Ariz.), American salesman and manufacturer whose company became the largest producer and distributor of chewing gum in the world. As he learned the business, he moved into a regional sales job, either traveling by train throughout the Eastern states or selling soap from a bright red wagon with four horses and bells. Wrigley offered premiums as an incentive to buy his soap, such as baking powder. Wrigley had the reputation of being a defiant child and got kicked out of school several times before he ran away to New York City at the age of eleven. Industrialist, Entrepreneur. From 1921 until 1951 (except during the World War II years), a National League baseball club, the Chicago Cubs, a Wrigley family interest, spent its spring-training sessions on Catalina. Although Wrigley arrived in Chicago with only $32 dollars in his pocket, he secured a $5,000 loan from an uncle on the condition that his cousin become Wrigley's business partner. Wrigley imported birds from all over the world to the island and kept them in a huge flying cage. Catching the sales bug, Wrigley and a friend ran away to New York a year later. He was the eldest of nine children. William Wrigley Jr. was born in Philadelphia, Pennsylvania on September 30th, 1861, at the height of the Civil War. William Wrigley Jr. was born in Philadelphia, Pennsylvania, on September 30, 1861. "The Wrigley Memorial and Botanical Gardens," Catalina Island Home Page, http://www.catalina.com (November 1, 1999). By 1925, when Wrigley turned the company presidency over to his son, Philip, and became chairman of the board, the Wrigley company had factories in the United States, Canada, and Australia. In 1919, Wrigley bought Catalina Island, off the coast of California. He started renovations at "The Friendly Confines" (the ballpark's unofficial name since Wrigley took over), which permitted installation of permanent bleacher seating and expanded box seats. brand name. In the late 19th century rough and tumble New York City was no place for small little boys. Let us know if you have suggestions to improve this article (requires login). If we understand correctly it gifted packages of chewing gum with the baking powder. His motto was "tell em quick and tell em often.". All Rights Reserved. Test your knowledge with this quiz. William Wrigley Jr. was born on September 30, 1861 in Philadelphia, Pennsylvania to William and Mary A. Ladley, second-generation Americans. Save 50% off a Britannica Premium subscription and gain access to exclusive content. Five years later, he had gained a controlling interest. Wrigley's wish was to create an impressive headquarters for his company. His parents, William and Mary A. Ladley were second generation Americans. He transformed a small business selling soap into the top chewing gum manufacturer in the world. In 1891, after working in the soap business for 20 years, Wrigley moved to Chicago at the age of 29 with his wife, Ada, and young daughter, Dorothy, to go into business for himself. Looking for another premium to offer, Wrigley turned to chewing gum. The global leader in confections had been founded on 1 April 1891 by his great-grandfather William Wrigley Jr. This product had become popular in the 1860s after New York inventor, Thomas Adams, introduced chicle to the United States after a visit with the former Mexican dictator Santa Anna, who chewed the stuff while they spoke. He decided the company would concentrate on popularizing Spearmint, which no company had been able to achieve. He passed away in a home he built near the Arizona resort. "William Wrigley Jr. Company, Hoover's Database, 1999. The chewing gum proved more popular than the baking powder, so he dropped both soap and baking powder to sell only chewing gum. Hambleton, Ronald, The Branding of America: From Levi Strauss to Chrysler, from Westinghouse to Gillette, the Forgotten Fathers of America's Best-Known Brand Names, Yankee Books, 1987. In 1921, he also bought the Los Angeles Baseball Club and a team in Reading, Pennsylvania. William Wrigley, Jr. AKA William Mills Wrigley, Jr. Born: 30-Sep-1861 Birthplace: Philadelphia, PA Died: 26-Jan-1932 Location of death: Phoenix, AZ Cause of death: Stroke Remains:. Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. The two returned home a few weeks later. Although a newcomer to the industry, Wrigley was offered a place in the trust, but he refused. It is actually two buildings, connected by a sky-bridge, where Michigan Avenue intersects with the Chicago River. He also gave dealers premiums, such as clocks, coffee grinders, or fishing tackle, which varied with the size of the order. Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Do you think you know about baseball? Countries abroad had different tastes than in the United States, so Wrigley introduced flavors "Everybody likes something extra, for nothing," he often said. Wrigley himself did much of the selling in the early days and had a knack for understanding the customers' needs. At age thirteen, he left home and sold his father's soap door-to-door from a two-horse wagon in rural Pennsylvania, New York and New England. The Wrigley Building on the north bank of the Chicago River in Chicago. He bought Zero Company in 1911, which had been making Wrigley's gum since 1892. For the rest of his business life, Wrigley advocated giving a bonus with each purchase. Corrections? The younger Wrigley took an immediate interest in his father's soap business, which opened as the public began viewing soap as a consumer good. In 1911 Wrigley took over Zeno Manufacturing, the company that made his chewing gum, and established the Wm. Wrigley also became the majority own… Wrigley also moved quickly into foreign nations. Wrigley gave away two packages of chewing gum with each baking soda purchase until he once again grasped that the premium was more popular than the product. By 1929, the team won its first pennant since 1918 and the first of four they would win over the next decade. The Wrigley Building was an instant hit in Chicago, featuring a 27-story clock tower modeled on the Giralda Tower in Seville. Even as the company grew into a major corporation, Wrigley emphasized quality. The elder Wrigley loved sitting in his front-row seat, being recognized and photographed. Wrigley Jr. Company in 1891. The most successful product outside America was a pellet-shaped gum sold under the "P.K." Wrigley again tried to establish himself away from his father's business at the age of 18. "Wrigley Field Historical Information," Chicago Cubs, http://www.cubs.com (November 1, 1999).
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